What is a prescriber if not a customer who has a positive perception of a brand, who will speak favorably of it to acquaintances and who will help generate brand awareness or influence purchase intent. It’s not about selling, it’s about advising. In a market of multiple padel brands with a heavy online sales channel, the power of the opinion and criteria of the professionals who use, test or try their products wins.
In front of the prescriber we find the influencer, a person with leadership capacity, authority and reach in a certain area or sector. An example could be a prestigious blogger, whose blog receives a large number of visits, has thousands of followers in their social networks and whose opinion is also taken into account by the community. Some tips, certainly with economic background but profitable for brands and every day with more prominence in this digital age in which we move in the world of Padel.
Let’s go!
I thank Head for trusting again in Qualitygoods.ch to prescribe their Padel and Tennis products in their Academy & Camps & Teams Buildings, to continue working, doing what we like the most.